As you may have heard, Makers Mark has announced that they will be watering down their now iconic product to keep up with demand. According to Drinknation.com, the folks at Makers have said that after extensive tests that customers can’t notice the difference. My question is; does that make any difference? I’m torn with this one. I have been recommending Makers Mark to friends and customers for years because I liked the product and respected the company. I still respect the company, just a little less so.
With that said, Makers Mark really isn’t doing anything wrong. They are trying to give their growing number of customers what they want, a good bottle of whiskey. But I’d be lying if it didn’t bother me. You see, I love and choose to support companies that stick to their guns and choose quality over quantity. Makers Mark is no longer one of those companies. Do they still produce a good bottle of bourbon? Sure. Hell, they still produce a great bottle of bourbon in their premium No. 46.
Makers Mark is a victim of their own success and they aren’t the first ones to make this decision. They made a good product and people wanted it, but instead of raising the price to curb demand, they sacrificed the product. It is what is it is, but IT bugs me. I can’t see myself standing in the bourbon isle of my local liquor store and choosing Maker Mark over another bourbon anymore. But that’s just me. What say you?
Sorry. Rant over. Cheers y’all.
Get ready Atlanta, Monday nights just got a lot more fun.
This project is way outside what I normally shoot, I decided I wanted to try my hand a photos that were less about the lighting and the action and more focused on the design and small details. I had an awesome time shooting the project and I already have 8 more cocktails in mind.
I would love to know what you all think, especially since this series is way outside my comfort zone